Yomi Badejo-Okusanya is a consummate public relations practitioner and the Group Managing Director of one of Nigeria’s foremost communication consulting groups, CMC Connect (Perception Managers). The Group consists of CMC Connect Burson Cohn & Wolfe (flagship business), Tangelo Africa (Agric Media Communication), I –Octane (Digital Interactive Media) & Reignite Public Affairs (Abuja).
YBO as he is otherwise known has over two decades of work experience in Integrated Marketing Communications coupled with the edge of pioneering perception management business in the Nigerian communication market. Such experiences cuts across Corporate Communications, Government Relations, Marketing PR, Financial Public Relations and Crisis Management which has seen him consult for many multi nationals and governments such as the 1st female elected President in Africa, H.E. Ellen Johnson Sirleaf of Liberia, the British American Tobacco Nigeria, Renaissance Group, Federal Inland Revenue Service, Peugeot Nigeria Limited, Shell, Virgin Nigeria, Lekki Concession Company, Lagos and Delta State Governments to mention a few. His company presently handles the Airtel, Lafarge Africa, Accenture, Lagos Water Regatta, ASO Savings & Loans, Academy Press, FBN Quest, Oracle and LAMATA accounts.
YBO is an alumnus of the Lagos Business School and a renowned facilitator holds a single honours degree in History from the University of Benin.
He is the current President of the African Public Relations Association (APRA), the umbrella body for the practice of public relations in Africa, a Fellow and former member of the Governing Council of the Nigerian Institute of Public Relations (NIPR), a past Chairman of NIPR, Lagos State Chapter, an Associate Pastor with Grace Assembly, the Past Social & Publicity Secretary of ICOBA and immediate past Secretary General of the Igbobi College Old Boys Association (ICOBA).
YBO seats on the Main or Advisory Boards of International Public Relations Association (IPRA), Eye Bank of Nigeria, British English Olympics (Nigeria), Hopegate Foundation and Brand Journalist Association of Nigeria.
He became a recipient of the prestigious PR Golden Eagle Award as the Most Outstanding Public Relations Person for the Year 2010, the first recipient of the Bob Ogbuagu Leadership Award for positively impacting the Nigerian PR profession and inspiring younger practitioners amongst others.
He is a renowned facilitator, which has had him deliver several papers at both local and international training programs, seminars, workshops and conferences.
YBO is married to a legal practitioner, Oyinkansola (nee Olumide), and they are blessed with a son, Olaoluwakiitan.